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Continuous Social Media Boosting with every issue to a target specific demographic. When you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty. A study by The Social Habit shows that 53 percent of Americans who follow brands on social are more loyal to those brands.
There are over 33,000 Facebook users in Huron Valley. Boosting on Facebook gives us the ability to target specific demographics in Huron Valley based on gender, age, location and interests therefore creating more exposure to new audiences.
Promoted Tweets have a one to three percent average engagement rate according to Twitter's advertising blog. If your promoted Tweet is interesting and relevant, people will engage with it. They're on Twitter to get news, learn, have fun, and engage with brands and advertising can be part of the mix.
“Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product.” Marsha Collier (@Marshacollier)
“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.” Lori Ruff. (@loriruff)